Scott Adams : Win Bigly

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book." Scott Adams was one of the earliest public figures to predict Trump's win. While the mainstream media regarded Trump as a novelty and a sideshow, Adams recognized in him a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Detail Penulis Scott Adams Jumlah Halaman 288 Penerbit Penguin Us Tanggal Terbit 10 Mei 2017 Format Soft Cover Berat 0.34 kg ISBN 9780525533320 Lebar 15 cm Bahasa English Panjang 23cm