In the world of business, storytelling has emerged as a vital skill for every leader and manager, with major companies encouraging its use as a means to sell ideas, communicate a vision for the future, and inspire commitment. Whether it's in a speech or a memo, communicated to one person or a thousand, using stories to convey your ideas allows you to engage others emotionally and to effortlessly make them remember and "experience" your ideas on a tremendously powerful, personal level. In Lead with a Story, you'll find over 100 ready-made stories, organized by 21 tough leadership challenges, that will help you: Define culture and values, Engender creativity and innovation, Foster collaboration and build relationships, Provide coaching and feedback, Lead change. And much more Packed with exercises to help you leverage the stories and practical advice on crafting your own, the book introduces you to the six key elements you'll need to turn a good story into a great one: metaphors, emotion, realism, surprise, style, and, most important, putting your audience into your story to have the most impact. Informasi Buku Judul : Lead With A Story Penulis : Paul Smith ISBN : 9780814420300 Penerbit : Amacom Tahun Terbit : 2018 Jumlah Halaman : 288 halaman Berat : 0.56 kg Jenis Cover : Soft Cover Dimensi : 23 x 16 cm Bahasa : Bahasa Indonesia