My Little Pony: Tricks And Treats is a children's book by D. Jakobs. My Little Pony: Friendship Is Magic is an animated children's television series based on the fourth incarnation of Hasbro's My Little Pony franchise. The series follows a studious unicorn (later an alicorn) pony named Twilight Sparkle (Tara Strong) and her friends, Applejack (Ashleigh Ball), Rarity (Tabitha St. Germain), Fluttershy (Andrea Libman), Rainbow Dash (Ball), Pinkie Pie (Libman), and her dragon assistant Spike (Cathy Weseluck). They travel on adventures and help others around Equestria, solving problems with their friendships. Animated in Flash, the series aired on Discovery Family (formerly The Hub) from October 10, 2010, to October 12, 2019. Hasbro selected animator Lauren Faust as creative director and executive producer. Faust created deeper characters and adventurous settings, seeking a show resembling how she had played with her toys and incorporating fantasy elements. Due to hectic production schedules and a lack of creative control, however, she left the series during its second season. Friendship Is Magic became one of the highest-rated productions in The Hub's history. Despite its target demographic of young girls, the series attracted an unexpectedly large following of older viewers, mainly adult men, who call themselves "bronies". The series gave Hasbro new merchandising opportunities. A spin-off franchise (My Little Pony: Equestria Girls) was launched in 2013, and ran alongside the series for six years. A feature-length film adaptation based on the television series, My Little Pony: The Movie, was released in October 2017 in the United States. My Little Pony: Pony Life, a spin-off comedy series, premiered on Discovery Family in November 2020. Synopsis: It's Nightmare Night in Ponyville! Join the ponies and their pals as they celebrate their version of Halloween. They dress up in silly costumes, collect lots of candy, and tell spooky stories about the evil Nightmare Moon!