Esther K Choy
Let The Story Do The Work

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Deskripsi
People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals.
Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care. Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way.
You'll discover how to use stories to:
Capture attention
Engage your audience
Change minds
Inspire action
Bring facts and data to life
Clarify challenging concepts
Pitch persuasively
Fundraise effectively
And more…
Never underestimate the power of a great story. Learn to leverage the elements of storytelling-and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Informasi Buku
Judul : Let The Story Do The Work
Penulis : Esther K Choy
ISBN : 9780814438015
Penerbit : Amacom
Tahun Terbit : 2018
Jumlah Halaman : 256 halaman
Berat : 0.47 kg
Jenis Cover : Hard Cover
Dimensi : 23 x 16 cm
Bahasa : Bahasa Inggris
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Detail Buku