“The Startup Way” is an English reading book. The author Eric Ries shows how you can apply the Lean Startup mindset and techniques in every organization. How do you ensure that you enable continuous innovation within the existing organizational structure? How do you create support and what opportunities and threats are there in scaling up such an internal startup? The book consists of three parts. In the first part, we look at the modern company and we see why traditional management practices are no longer satisfied. The second part describes a roadmap to transformation or the ‘how’ of The Startup Way. The last, smaller, part three ‘the big picture’ deals with the question of what happens when the transformation process is ‘completed’. Throughout the book we get a multitude of examples from the author’s own practice at companies such as GE, IBM, Intuit and the government of the United States. In the first part the modern company is designed. It is a startup state of mind. We get a tour through various start-up methods. A separate chapter is devoted to refreshing knowledge of and lessons from “The Lean Startup” and we get many types and examples of MVPs. In the second part the ‘how’ of the startup method is in the spotlights. Several chapters follow the three phases of The Startup Way: critical mass, scaling up and deep systems and thus provide a roadmap for transformation. The three phases at both team, division and company level can be followed. For each phase, many patterns and examples are discussed with the comment that it is not a step-by-step manual.