{"id":3377,"date":"2019-11-11T15:17:36","date_gmt":"2019-11-11T15:17:36","guid":{"rendered":"https:\/\/best-seller.gramedia.com\/2019\/11\/11\/perayaan-singles-day-11-11-untuk-jomblo-di-china\/"},"modified":"2023-06-30T10:26:29","modified_gmt":"2023-06-30T03:26:29","slug":"perayaan-singles-day-11-11-untuk-jomblo-di-china","status":"publish","type":"post","link":"https:\/\/www.gramedia.com\/best-seller\/perayaan-singles-day-11-11-untuk-jomblo-di-china\/","title":{"rendered":"Jomlo? Ikuti Perayaannya Setiap 11 November"},"content":{"rendered":"<p>Tahukah kamu, di China setiap 11 November dirayakan sebagai <em>Singles Day<\/em> alias perayaan bagi mereka yang masih jomlo? Dalam bahasa China, perayaan tersebut disebut <em>Guanggun Jie<\/em>.<\/p>\n<p>Kenapa dirayakan setiap tanggal 11 di bulan ke-11 setiap tahunnya? Karena katanya, angka satu melambangkan <em>single<\/em> atau sendiri alias jomlo. Nah, di China sendiri, perayaan ini sudah terkenal dan memang sudah dirayakan sejak bertahun lalu.<\/p>\n<p>Cikal bakal perayaan 11.11 ini berawal saat sejumlah mahasiswa di Universitas Nanjing, di tahun 1990-an sepakat menjadikan 11 November sebagai hari mereka merayakan kesendirian mereka. Sejak saat itu, perayaan 11.11 dikenal luas dan mulai dilirik sebagai ladang usaha.<\/p>\n<p>Pasalnya, 11.11 biasa dirayakan para jomlo di China dengan membeli sesuatu untuk menghadiahi diri sendiri. Hal ini pun dijadikan kesempatan bisnis.<\/p>\n<p>Pada 2009, perusahaan raksasa Alibaba mulai menjalankan peluang bisnis di perayaan<em> Singles Day <\/em>dengan meluncurkan penawaran belanja<em> online<\/em> dengan potongan harga, yang kemudian dikenal dengan &#8220;<em>Double 11<\/em>&#8220;.<\/p>\n<p>Kesempatan emas itu pun ternyata berhasil dan berkembang hingga saat ini. Platform belanja <em>online<\/em> di China, termasuk Taobao juga ikut mengadakan penawaran spesial di momen 11.11. Kemudian diikuti JD.com, hingga Lazada, yang ikut meraup untung dari perayaan tersebut.<\/p>\n<p>Sukses melihat peluang lewat<em> Singles Day<\/em>, Alibaba pun akhirnya mematenkan istilah &#8220;Double 11&#8221; di bawah nama Alibaba Group pada 28 Desember 2012.<\/p>\n<p>Dan siapa sangka dalam perkembangannya, penawaran potongan harga &#8220;11.11&#8221; kini tak cuma terkenal di China tapi juga di berbagai negara, termasuk di Indonesia.<\/p>\n<p>Hingga kemudian momen 11.11 ini disebut sebagai <em>Global Shopping Festival<\/em>, seperti dilansir dari <em><a href=\"https:\/\/www.telegraph.co.uk\/black-friday\/0\/what-is-chinas-singles-day-and-how-does-it-compare-to-black-frid\/\">telegraph.co.uk<\/a><\/em>.<!--kg-card-begin: hr--><\/p>\n<hr \/>\n<p><!--kg-card-end: hr--><\/p>\n<p>Hai kamu yang masih jomlo, sudahkah kamu ikut merayakan 11.11? Apakah sudah menghadiahi diri sendiri dengan berbelanja <em>online<\/em>?<\/p>\n<p>Atau justru jadi punya ide bisnis seperti yang dilakukan Alibaba Group? Hmmm.. atau jangan-jangan jadi cari tahu tentang Alibaba Group yang pandai melihat kesempatan bisnis?<\/p>\n<p>Kalau iya, kayaknya kamu perlu baca buku yang satu ini nih, yang judulnya <em><a href=\"https:\/\/ebooks.gramedia.com\/id\/buku\/jack-ma-alibaba?utm_source=blog&amp;utm_medium=contentmarketing&amp;utm_campaign=article&amp;utm_content=text\">Jack Ma &amp; Alibaba<\/a><\/em>, karya Yan Qicheng. Yang akan mengupas tentang sosok Jack Ma yang ada di balik kesuksesan Alibaba.<\/p>\n<p>Buku ini, bisa kamu dapatkan di <strong><a href=\"https:\/\/ebooks.gramedia.com\/?utm_source=blog&amp;utm_medium=contentmarketing&amp;utm_campaign=article&amp;utm_content=text\">Gramedia Digital <\/a><\/strong>sekarang juga!<a href=\"https:\/\/ebooks.gramedia.com\/id\/buku\/jack-ma-alibaba?utm_source=blog&amp;utm_medium=contentmarketing&amp;utm_campaign=article&amp;utm_content=image\"><br \/>\n<\/a><\/p>\n<p><!--kg-card-begin: markdown--><\/p>\n<figure style=\"text-align: center; margin: 4em;\"><center><center><\/p>\n<figure class=\"wp-caption aligncenter\"><a href=\"https:\/\/ebooks.gramedia.com\/id\/buku\/jack-ma-alibaba?utm_source=blog&amp;utm_medium=contentmarketing&amp;utm_campaign=article&amp;utm_content=image\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\" aligncenter\" src=\"https:\/\/sellers.gramedia.com\/wp-content\/uploads\/2020\/06\/jack-ma-alibaba.jpg\" alt=\"Di\" width=\"400\" height=\"613\" \/><\/a><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/ebooks.gramedia.com\/id\/buku\/jack-ma-alibaba?utm_source=blog&amp;utm_medium=contentmarketing&amp;utm_campaign=article&amp;utm_content=image\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Beli <em>e-book Jack Ma &amp; Alibaba<\/em> karya Yan Qicheng di sini<\/strong><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/center><\/center><\/figure>\n<hr \/>\n<p><!--kg-card-end: hr--><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perayaan tanggal 11.11 sering disebut Singles Day. Seperti apa fakta-faktanya? <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.gramedia.com\/best-seller\/perayaan-singles-day-11-11-untuk-jomblo-di-china\/\">More<\/a><\/p>\n","protected":false},"author":185533073,"featured_media":5354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1736],"tags":[1611,1614,1610,1434,1613,1612],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jomlo? Ikuti Perayaannya Setiap 11 November - Best Seller Gramedia<\/title>\n<meta name=\"description\" content=\"Saat para jomlo menghadiahi diri sendiri di perayaan 11.11. Perayaan ini disebut Singles Day. 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