{"id":104874,"date":"2026-07-21T16:00:26","date_gmt":"2026-07-21T09:00:26","guid":{"rendered":"https:\/\/master-sellers.gramedia.com\/?p=104874"},"modified":"2026-07-21T16:00:26","modified_gmt":"2026-07-21T09:00:26","slug":"apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral","status":"publish","type":"post","link":"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/","title":{"rendered":"Apa Itu Butterbear? Mengenal Maskot Beruang Thailand yang Viral"},"content":{"rendered":"<p data-path-to-node=\"4\"><strong>butterbear<\/strong>&#8211; Halo, Grameds! Sempat lihat video beruang imut yang lincah menari di TikTok atau Instagram Reels? Sosok viral itu adalah <em><b data-path-to-node=\"5\" data-index-in-node=\"106\">Butterbear<\/b><\/em> (atau <b data-path-to-node=\"5\" data-index-in-node=\"123\">Nong Noey<\/b>), maskot resmi toko roti dan <i data-path-to-node=\"5\" data-index-in-node=\"162\">lifestyle<\/i> asal Thailand.<\/p>\n<p data-path-to-node=\"6\">Fenomenanya luar biasa\u2014maskot toko roti ini berhasil berubah jadi ikon <i data-path-to-node=\"6\" data-index-in-node=\"71\">pop culture<\/i> Asia Tenggara dengan basis penggemar fanatik layaknya <i data-path-to-node=\"6\" data-index-in-node=\"137\">idol<\/i> K-Pop! Lantas, bagaimana ia bisa menjelma jadi fenomena global sekaligus contoh <i data-path-to-node=\"6\" data-index-in-node=\"222\">character branding<\/i> tersukses saat ini? Yuk, bedah rahasianya di bawah ini!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Apa_Itu_Butterbear\" title=\"Apa Itu Butterbear?\">Apa Itu Butterbear?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Otak_di_Balik_Kesuksesan_Butterbear\" title=\"Otak di Balik Kesuksesan Butterbear\">Otak di Balik Kesuksesan Butterbear<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Asal-Usul_Karakter_Nong_Noey_Mengapa_Ia_Begitu_Dicintai\" title=\"Asal-Usul Karakter Nong Noey: Mengapa Ia Begitu Dicintai?\">Asal-Usul Karakter Nong Noey: Mengapa Ia Begitu Dicintai?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Nong_Noey_Diperlakukan_Layaknya_Idol_K-Pop\" title=\"Nong Noey Diperlakukan Layaknya Idol K-Pop\">Nong Noey Diperlakukan Layaknya Idol K-Pop<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Misteri_Sosok_di_Balik_Kostum\" title=\"Misteri Sosok di Balik Kostum\">Misteri Sosok di Balik Kostum<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Mengapa_Aksi_Dance_Butterbear_Sangat_Viral_di_Media_Sosial\" title=\"Mengapa Aksi Dance Butterbear Sangat Viral di Media Sosial?\">Mengapa Aksi Dance Butterbear Sangat Viral di Media Sosial?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Analisis_Bisnis_Mengapa_Character_Branding_Butterbear_Sangat_Berhasil\" title=\"Analisis Bisnis: Mengapa Character Branding Butterbear Sangat Berhasil?\">Analisis Bisnis: Mengapa Character Branding Butterbear Sangat Berhasil?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#1_Pergeseran_dari_Product-Centric_ke_Experience-Centric\" title=\"1. Pergeseran dari Product-Centric ke Experience-Centric\">1. Pergeseran dari Product-Centric ke Experience-Centric<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#2_Efek_Monetisasi_Berkelanjutan_IP_Licensing\" title=\"2. Efek Monetisasi Berkelanjutan (IP Licensing)\">2. Efek Monetisasi Berkelanjutan (IP Licensing)<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#3_Kekuatan_User-Generated_Content_UGC\" title=\"3. Kekuatan User-Generated Content (UGC)\">3. Kekuatan User-Generated Content (UGC)<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Pelajaran_Berharga_bagi_Pebisnis_yang_Ingin_Membuat_Maskot\" title=\"Pelajaran Berharga bagi Pebisnis yang Ingin Membuat Maskot\">Pelajaran Berharga bagi Pebisnis yang Ingin Membuat Maskot<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#FAQ_Frequently_Asked_Questions_seputar_Butterbear\" title=\"FAQ (Frequently Asked Questions) seputar Butterbear\">FAQ (Frequently Asked Questions) seputar Butterbear<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Kesimpulan\" title=\"Kesimpulan\">Kesimpulan<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#Rekomendasi_Buku_Panduan_Travel_Petualangan_Asia_Tenggara_di_Gramediacom\" title=\"Rekomendasi Buku Panduan Travel &amp; Petualangan Asia Tenggara di Gramedia.com\">Rekomendasi Buku Panduan Travel &amp; Petualangan Asia Tenggara di Gramedia.com<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#1_Backpacking_Thailand_Malaysia_Singapura_di_Bawah_2_Juta\" title=\"1. Backpacking Thailand, Malaysia, Singapura di Bawah 2 Juta\">1. Backpacking Thailand, Malaysia, Singapura di Bawah 2 Juta<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#2_Si_Juki_Seri_Jalan-Jalan_Petualangan_di_Thailand\" title=\"2. Si Juki Seri Jalan-Jalan: Petualangan di Thailand\">2. Si Juki Seri Jalan-Jalan: Petualangan di Thailand<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/#3_Travel_and_Talk_Southeast_Asia\" title=\"3. Travel and Talk Southeast Asia\">3. Travel and Talk Southeast Asia<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-path-to-node=\"8\"><span class=\"ez-toc-section\" id=\"Apa_Itu_Butterbear\"><\/span><strong>Apa Itu Butterbear?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"10\">Secara mendasar, <b data-path-to-node=\"10\" data-index-in-node=\"17\">Butterbear<\/b> adalah merek toko roti dan <i data-path-to-node=\"10\" data-index-in-node=\"55\">lifestyle<\/i> populer yang berbasis di Bangkok, Thailand. Gerai ini menyajikan aneka olahan <i data-path-to-node=\"10\" data-index-in-node=\"143\">pastry<\/i>, kue kering (<i data-path-to-node=\"10\" data-index-in-node=\"163\">cookies<\/i>), roti, minuman segar, serta lini pernak-pernik (<i data-path-to-node=\"10\" data-index-in-node=\"220\">merchandise<\/i>) bertema beruang.<\/p>\n<p data-path-to-node=\"11\">Namun, tidak seperti toko roti konvensional yang hanya berfokus pada kelezatan menu makanan, Butterbear membangun seluruh ekosistem bisnisnya di sekitar karakter maskot mereka, Nong Noey. Pengunjung yang datang ke gerai Butterbear tidak sekadar ingin membeli sajian penutup (<i data-path-to-node=\"11\" data-index-in-node=\"275\">dessert<\/i>), melainkan berburu pengalaman emosional\u2014seperti menyaksikan pertunjukan tari <i data-path-to-node=\"11\" data-index-in-node=\"361\">live<\/i>, mengikuti sesi <i data-path-to-node=\"11\" data-index-in-node=\"382\">meet and greet<\/i>, hingga mengantre <i data-path-to-node=\"11\" data-index-in-node=\"415\">merchandise<\/i> edisi terbatas.<\/p>\n<p data-path-to-node=\"12\">Dengan memadukan konsep kuliner, hiburan, dan interaksi hangat, Butterbear sukses menciptakan ikatan emosional yang kuat dengan para konsumen dari berbagai tingkatan usia.<\/p>\n<h2 data-path-to-node=\"14\"><span class=\"ez-toc-section\" id=\"Otak_di_Balik_Kesuksesan_Butterbear\"><\/span><strong>Otak di Balik Kesuksesan Butterbear<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"16\">Sosok kreatif di balik lahirnya fenomena ini adalah <b data-path-to-node=\"16\" data-index-in-node=\"52\">Thanawan Vongcharoenrat<\/b>, atau yang akrab disapa <b data-path-to-node=\"16\" data-index-in-node=\"100\">Boom<\/b>. Berasal dari keluarga yang berpengalaman mengelola bisnis kuliner terkemuka di Thailand (termasuk jaringan <i data-path-to-node=\"16\" data-index-in-node=\"213\">Coffee Beans by Dao<\/i>), Boom menyadari ketatnya persaingan di industri <i data-path-to-node=\"16\" data-index-in-node=\"282\">bakery<\/i>.<\/p>\n<p data-path-to-node=\"17\">Boom melihat bahwa rasa makanan yang enak saja tidak lagi cukup untuk membuat sebuah gerai berdiri menonjol di tengah persaingan. Dibutuhkan nilai tambah (<i data-path-to-node=\"17\" data-index-in-node=\"155\">value add<\/i>) yang mampu memberikan alasan emosional bagi pelanggan untuk terus kembali.<\/p>\n<p data-path-to-node=\"18\">Dari pemikiran tersebut, lahir gagasan untuk menciptakan karakter bernyawa bernama Nong Noey. Alih-alih menjadikan maskot sebagai alat promosi pasif, Boom memperlakukan Nong Noey layaknya idola sungguhan yang memiliki kehidupan, jadwal acara, dan kepribadiannya sendiri.<\/p>\n<h2 data-path-to-node=\"20\"><span class=\"ez-toc-section\" id=\"Asal-Usul_Karakter_Nong_Noey_Mengapa_Ia_Begitu_Dicintai\"><\/span><strong>Asal-Usul Karakter Nong Noey: Mengapa Ia Begitu Dicintai?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"22\">Dalam bahasa Thailand, kata <i data-path-to-node=\"22\" data-index-in-node=\"28\">&#8220;Nong&#8221;<\/i> merupakan sapaan hangat untuk seseorang yang lebih muda, sedangkan <i data-path-to-node=\"22\" data-index-in-node=\"102\">&#8220;Noey&#8221;<\/i> (???) berarti mentega (<i data-path-to-node=\"22\" data-index-in-node=\"132\">butter<\/i>). Secara harfiah, nama <b data-path-to-node=\"22\" data-index-in-node=\"162\">Nong Noey<\/b> bermakna <b data-path-to-node=\"22\" data-index-in-node=\"181\">&#8220;Adik Mentega&#8221;<\/b>\u2014sebuah nama yang ramah, imut, dan mudah diingat oleh wisatawan internasional.<\/p>\n<h3 data-path-to-node=\"23\"><span class=\"ez-toc-section\" id=\"Nong_Noey_Diperlakukan_Layaknya_Idol_K-Pop\"><\/span><strong>Nong Noey Diperlakukan Layaknya Idol K-Pop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"24\">Hal yang membedakan Butterbear dari maskot perusahaan lain adalah citra yang dibangun pada Nong Noey. Ia diposisikan layaknya seorang <i data-path-to-node=\"24\" data-index-in-node=\"134\">public figure<\/i> dengan kepribadian yang jelas:<\/p>\n<ul data-path-to-node=\"25\">\n<li>\n<p data-path-to-node=\"25,0,0\">Sangat ceria, energik, dan penuh rasa ingin tahu.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,1,0\">Penyayang, suka memeluk penggemar, dan terkadang menunjukkan sifat pemalu yang menggemaskan.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,2,0\">Sangat berbakat dalam menari dan cepat menguasai koreografi lagu viral.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"26\">Nong Noey memiliki jadwal sesi <i data-path-to-node=\"26\" data-index-in-node=\"31\">meet and greet<\/i> rutin, merilis <i data-path-to-node=\"26\" data-index-in-node=\"61\">dance video<\/i>, memiliki lagu tema sendiri, hingga menyapa lautan penggemar yang rela mengantre berjam-jam di pusat perbelanjaan hanya untuk berfoto bersamanya.<\/p>\n<h3 data-path-to-node=\"27\"><span class=\"ez-toc-section\" id=\"Misteri_Sosok_di_Balik_Kostum\"><\/span><strong>Misteri Sosok di Balik Kostum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"28\">Satu pertanyaan yang paling sering dicari di internet adalah: <i data-path-to-node=\"28\" data-index-in-node=\"62\">&#8220;Siapa orang di balik kostum Nong Noey?&#8221;<\/i><\/p>\n<p data-path-to-node=\"29\">Pihak manajemen Butterbear secara konsisten merahasiakan identitas pemeran di dalam kostum tersebut. Langkah strategis ini diambil demi menjaga &#8220;keajaiban&#8221; dan ilusi bahwa Nong Noey adalah karakter yang nyata, mirip dengan standar manajemen karakter di Disneyland atau Sanrio.<\/p>\n<h2 data-path-to-node=\"31\"><span class=\"ez-toc-section\" id=\"Mengapa_Aksi_Dance_Butterbear_Sangat_Viral_di_Media_Sosial\"><\/span><strong>Mengapa Aksi <i data-path-to-node=\"31\" data-index-in-node=\"13\">Dance<\/i> Butterbear Sangat Viral di Media Sosial?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"33\">Aksi tarian Nong Noey menjadi motor utama yang mendorong popularitas Butterbear melintasi batas negara. Ada beberapa alasan utama mengapa video menarinya begitu disukai:<\/p>\n<ol start=\"1\" data-path-to-node=\"34\">\n<li>\n<p data-path-to-node=\"34,0,0\"><b data-path-to-node=\"34,0,0\" data-index-in-node=\"0\">Koreografi yang <i data-path-to-node=\"34,0,0\" data-index-in-node=\"16\">Catchy<\/i> dan Sederhana:<\/b> Gerakannya energik namun tidak terlalu rumit, seperti mengayunkan tangan, melompat kecil, dan membuat pose hati. Hal ini memudahkan netizen untuk menirunya dalam format <i data-path-to-node=\"34,0,0\" data-index-in-node=\"207\">dance challenge<\/i>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"34,1,0\"><b data-path-to-node=\"34,1,0\" data-index-in-node=\"0\">Ekspresi Bahasa Tubuh yang Hidup:<\/b> Meski wajah kostumnya tidak berubah, <i data-path-to-node=\"34,1,0\" data-index-in-node=\"71\">performer<\/i> di dalamnya sangat mahir mengolah gerakan kepala, langkah kaki, dan gestur tangan untuk menyampaikan emosi gembira, terkejut, atau malu secara sempurna.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"34,2,0\"><b data-path-to-node=\"34,2,0\" data-index-in-node=\"0\">Mengikuti Tren Musik Terkini:<\/b> Manajemen Butterbear sangat adaptif terhadap tren platform digital. Nong Noey selalu cepat membawakan tarian dengan lagu-lagu yang sedang <i data-path-to-node=\"34,2,0\" data-index-in-node=\"168\">trending<\/i> di TikTok dan Instagram Reels.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"34,3,0\"><b data-path-to-node=\"34,3,0\" data-index-in-node=\"0\">Menjadi <i data-path-to-node=\"34,3,0\" data-index-in-node=\"8\">Comfort Content<\/i> Penyelamat Mood:<\/b> Bagi banyak orang, tingkah lucu dan kehangatan Nong Noey berfungsi sebagai <i data-path-to-node=\"34,3,0\" data-index-in-node=\"116\">comfort content<\/i> yang ampuh mengusir rasa lelah dan stres setelah seharian bekerja.<\/p>\n<\/li>\n<\/ol>\n<h2 data-path-to-node=\"36\"><span class=\"ez-toc-section\" id=\"Analisis_Bisnis_Mengapa_Character_Branding_Butterbear_Sangat_Berhasil\"><\/span><strong>Analisis Bisnis: Mengapa <i data-path-to-node=\"36\" data-index-in-node=\"25\">Character Branding<\/i> Butterbear Sangat Berhasil?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"37\">Fenomena kesuksesan Butterbear menjadi bahan studi kasus yang sangat menarik di dunia <i data-path-to-node=\"37\" data-index-in-node=\"86\">marketing<\/i> modern. Mengapa strategi <i data-path-to-node=\"37\" data-index-in-node=\"121\">character branding<\/i> ini bisa mendatangkan keuntungan finansial yang begitu masif?<\/p>\n<h3 data-path-to-node=\"38\"><span class=\"ez-toc-section\" id=\"1_Pergeseran_dari_Product-Centric_ke_Experience-Centric\"><\/span>1. <strong>Pergeseran dari <i data-path-to-node=\"38\" data-index-in-node=\"19\">Product-Centric<\/i> ke <i data-path-to-node=\"38\" data-index-in-node=\"38\">Experience-Centric<\/i><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"39\">Di era media sosial saat ini, konsumen tidak hanya membeli barang secara fisik. Mereka membeli cerita, suasana, dan rasa keterikatan. Konsumen Butterbear sering kali datang membeli produk makanan sebagai &#8220;tiket&#8221; agar bisa berinteraksi atau merasakan atmosfer keceriaan yang ditawarkan oleh Nong Noey.<\/p>\n<h3 data-path-to-node=\"40\"><span class=\"ez-toc-section\" id=\"2_Efek_Monetisasi_Berkelanjutan_IP_Licensing\"><\/span><strong>2. Efek Monetisasi Berkelanjutan (<i data-path-to-node=\"40\" data-index-in-node=\"34\">IP Licensing<\/i>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"41\">Ketika sebuah maskot telah berubah menjadi <i data-path-to-node=\"41\" data-index-in-node=\"43\">Intellectual Property<\/i> (IP) yang dicintai, peluang monetisasi bisnis tidak lagi terbatas pada roti atau kue. Butterbear mampu menghasilkan pendapatan dari lini <i data-path-to-node=\"41\" data-index-in-node=\"202\">merchandise<\/i> (seperti boneka, gantungan kunci, pakaian, dan alat tulis) serta peluang kerja sama sponsor (<i data-path-to-node=\"41\" data-index-in-node=\"307\">brand collaboration<\/i>) dengan merek-merek ternama dunia.<\/p>\n<h3 data-path-to-node=\"42\"><span class=\"ez-toc-section\" id=\"3_Kekuatan_User-Generated_Content_UGC\"><\/span><strong>3. Kekuatan <i data-path-to-node=\"42\" data-index-in-node=\"12\">User-Generated Content<\/i> (UGC)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"43\">Setiap kali Nong Noey tampil menari di depan publik, ratusan penggemar merekam aksinya dan mengunggahnya ke media sosial. Secara tidak langsung, para penggemar ini menjadi tim pemasaran gratis yang menyebarkan nama Butterbear secara organik ke seluruh belahan dunia.<\/p>\n<h2 data-path-to-node=\"45\"><span class=\"ez-toc-section\" id=\"Pelajaran_Berharga_bagi_Pebisnis_yang_Ingin_Membuat_Maskot\"><\/span><strong>Pelajaran Berharga bagi Pebisnis yang Ingin Membuat Maskot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"46\">Jika Grameds ingin membangun atau merancang maskot untuk bisnismu sendiri, ada beberapa pelajaran penting dari perjalanan Butterbear yang bisa kamu tiru:<\/p>\n<ul data-path-to-node=\"47\">\n<li>\n<p data-path-to-node=\"47,0,0\"><b data-path-to-node=\"47,0,0\" data-index-in-node=\"0\">Berikan &#8220;Jiwa&#8221; dan Kepribadian:<\/b> Maskot bukan sekadar gambar logo di kemasan. Tentukan latar belakang cerita (<i data-path-to-node=\"47,0,0\" data-index-in-node=\"109\">backstory<\/i>), sifat, serta hal-hal yang disukai dan tidak disukai oleh maskot tersebut.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"47,1,0\"><b data-path-to-node=\"47,1,0\" data-index-in-node=\"0\">Konsistensi adalah Kunci:<\/b> Jaga agar kepribadian maskot tetap sama, baik di media sosial maupun saat tampil langsung di hadapan publik. Jangan pernah merusak ilusi karakter tersebut.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"47,2,0\"><b data-path-to-node=\"47,2,0\" data-index-in-node=\"0\">Manfaatkan Platform Video Pendek:<\/b> Gunakan platform seperti TikTok dan Instagram Reels untuk menampilkan sisi manusiawi dan humor dari maskotmu secara konsisten.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"49\"><span class=\"ez-toc-section\" id=\"FAQ_Frequently_Asked_Questions_seputar_Butterbear\"><\/span><strong>FAQ (Frequently Asked Questions) seputar Butterbear<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"50\"><b data-path-to-node=\"50\" data-index-in-node=\"0\">1. Di mana lokasi toko Butterbear yang bisa dikunjungi jika kita liburan ke Thailand?<\/b><\/p>\n<p data-path-to-node=\"51\">Gerai utama Butterbear yang paling sering dikunjungi oleh para wisatawan dan penggemar berlokasi di pusat perbelanjaan <b data-path-to-node=\"51\" data-index-in-node=\"119\">Emsphere<\/b>, Bangkok, Thailand.<\/p>\n<p data-path-to-node=\"52\"><b data-path-to-node=\"52\" data-index-in-node=\"0\">2. Apakah produk makanan di Butterbear halal?<\/b><\/p>\n<p data-path-to-node=\"53\">Secara umum, Butterbear menyajikan sajian olahan roti, <i data-path-to-node=\"53\" data-index-in-node=\"55\">pastry<\/i>, dan minuman manis berbahan dasar mentega serta susu. Namun, bagi wisatawan Muslim, disarankan untuk selalu memeriksa sertifikasi halal terbaru atau bertanya langsung mengenai kandungan bahan kepada staf di tempat.<\/p>\n<p data-path-to-node=\"54\"><b data-path-to-node=\"54\" data-index-in-node=\"0\">3. Kapan waktu terbaik untuk bertemu langsung dengan Nong Noey?<\/b><\/p>\n<p data-path-to-node=\"55\">Nong Noey biasanya memiliki jadwal tampil <i data-path-to-node=\"55\" data-index-in-node=\"42\">live<\/i> dan <i data-path-to-node=\"55\" data-index-in-node=\"51\">meet and greet<\/i> khusus pada akhir pekan (Sabtu dan Minggu). Informasi mengenai jadwal penampilannya selalu diunggah secara berkala di akun media sosial resmi Butterbear.<\/p>\n<h2 data-path-to-node=\"69\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"70\">Kisah sukses <b data-path-to-node=\"70\" data-index-in-node=\"13\">Butterbear<\/b> dan <b data-path-to-node=\"70\" data-index-in-node=\"28\">Nong Noey<\/b> memberikan pelajaran berharga mengenai kekuatan <i data-path-to-node=\"70\" data-index-in-node=\"86\">character branding<\/i> dan <i data-path-to-node=\"70\" data-index-in-node=\"109\">storytelling<\/i> di era digital. Sebuah bisnis tidak lagi sekadar menjual produk fisik, melainkan tentang bagaimana menyajikan pengalaman (<i data-path-to-node=\"70\" data-index-in-node=\"244\">experience<\/i>) dan membangun ikatan emosional yang erat dengan konsumen.<\/p>\n<p data-path-to-node=\"71\">Dengan konsistensi karakter yang dijaga rapi, eksekusi konten media sosial yang adaptif, serta interaksi yang hangat, Butterbear berhasil membuktikan bahwa maskot beruang sederhana pun mampu menaklukkan panggung hiburan internasional.<\/p>\n<p data-path-to-node=\"72\">Tertarik membaca lebih banyak artikel seputar tren bisnis kreatif, pemasaran media sosial, hingga panduan <i data-path-to-node=\"72\" data-index-in-node=\"106\">traveling<\/i> seru lainnya? Yuk, langsung kunjungi <a class=\"ng-star-inserted\" href=\"https:\/\/www.gramedia.com\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjg0MiH0-KVAxUAAAAAHQAAAAAQxAM\">Gramedia.com<\/a> dan temukan ribuan buku inspiratif untuk menemani waktu luangmu, Grameds!<\/p>\n<h2 data-path-to-node=\"57\"><span class=\"ez-toc-section\" id=\"Rekomendasi_Buku_Panduan_Travel_Petualangan_Asia_Tenggara_di_Gramediacom\"><\/span>Rekomendasi Buku Panduan Travel &amp; Petualangan Asia Tenggara di Gramedia.com<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-path-to-node=\"58\">Ingin merasakan langsung euforia bertemu Nong Noey di Bangkok sekaligus menjelajahi ragam kuliner dan budaya menarik di negara-negara tetangga? Yuk, intip tiga buku referensi perjalanan terbaik yang bisa kamu dapatkan di Gramedia.com:<\/p>\n<h3 data-path-to-node=\"59\"><span class=\"ez-toc-section\" id=\"1_Backpacking_Thailand_Malaysia_Singapura_di_Bawah_2_Juta\"><\/span>1. Backpacking Thailand, Malaysia, Singapura di Bawah 2 Juta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.gramedia.com\/products\/backpacking-thailand-malaysia-singapura-di-bawah-2-juta?utm_source=bestseller&amp;utm_medium=bestsellerbuku&amp;utm_campaign=seo&amp;utm_content=BestSellerRekomendasi\"><img loading=\"lazy\" class=\"aligncenter \" src=\"https:\/\/image.gramedia.net\/rs:fit:0:0\/plain\/https:\/\/cdn.gramedia.com\/uploads\/items\/9786025469640_BACKPACKING-T.jpg\" alt=\"Backpacking : Thailand Malaysia Singapura Di Bawah 2 Juta\" width=\"350\" height=\"543\" \/><\/a><\/p>\n<p data-path-to-node=\"60\">\n<p data-path-to-node=\"60\"><a href=\"https:\/\/www.gramedia.com\/products\/backpacking-thailand-malaysia-singapura-di-bawah-2-juta?utm_source=bestseller&amp;utm_medium=bestsellerbuku&amp;utm_campaign=seo&amp;utm_content=BestSellerRekomendasi\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-92759\" src=\"https:\/\/master-sellers.gramedia.com\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com-300x59.png\" alt=\"button cek gramedia com\" width=\"300\" height=\"59\" srcset=\"https:\/\/cdnwpseller.gramedia.net\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com-300x59.png 300w, https:\/\/cdnwpseller.gramedia.net\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com.png 346w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p data-path-to-node=\"60\">Buku panduan perjalanan hemat (<i data-path-to-node=\"60\" data-index-in-node=\"31\">backpacker<\/i>) yang mengupas tuntas trik menyusun rencana perjalanan, rekomendasi transportasi murah, serta strategi menjelajahi destinasi ikonis di tiga negara Asia Tenggara tanpa menguras kantong.<\/p>\n<h3 data-path-to-node=\"62\"><span class=\"ez-toc-section\" id=\"2_Si_Juki_Seri_Jalan-Jalan_Petualangan_di_Thailand\"><\/span>2. Si Juki Seri Jalan-Jalan: Petualangan di Thailand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.gramedia.com\/products\/si-juki-seri-jalan-jalan-petualangan-di-thailand?utm_source=bestseller&amp;utm_medium=bestsellerbuku&amp;utm_campaign=seo&amp;utm_content=BestSellerRekomendasi\"><img loading=\"lazy\" class=\"aligncenter \" src=\"https:\/\/image.gramedia.net\/rs:fit:0:0\/plain\/https:\/\/cdn.gramedia.com\/uploads\/items\/719011174_Si_Juki_Seri_Jalan_Jalan_Petualangan_di_Thailand.jpg\" alt=\"Si Juki Seri Jalan-Jalan: Petualangan Di Thailand\" width=\"364\" height=\"504\" \/><\/a><\/p>\n<p data-path-to-node=\"63\">\n<p data-path-to-node=\"63\"><a href=\"https:\/\/www.gramedia.com\/products\/si-juki-seri-jalan-jalan-petualangan-di-thailand?utm_source=bestseller&amp;utm_medium=bestsellerbuku&amp;utm_campaign=seo&amp;utm_content=BestSellerRekomendasi\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-92759\" src=\"https:\/\/master-sellers.gramedia.com\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com-300x59.png\" alt=\"button cek gramedia com\" width=\"300\" height=\"59\" srcset=\"https:\/\/cdnwpseller.gramedia.net\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com-300x59.png 300w, https:\/\/cdnwpseller.gramedia.net\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com.png 346w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p data-path-to-node=\"63\">Komik petualangan edukatif dan kocak bersama karakter Si Juki yang mengajak pembaca mengenal sejarah, tempat wisata populer, hingga keunikan kebudayaan lokal Thailand dengan cara yang sangat menghibur.<\/p>\n<h3 data-path-to-node=\"65\"><span class=\"ez-toc-section\" id=\"3_Travel_and_Talk_Southeast_Asia\"><\/span>3. Travel and Talk Southeast Asia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.gramedia.com\/products\/travel-and-talk-southeast-asia?utm_source=bestseller&amp;utm_medium=bestsellerbuku&amp;utm_campaign=seo&amp;utm_content=BestSellerRekomendasi\"><img loading=\"lazy\" class=\"aligncenter \" src=\"https:\/\/image.gramedia.net\/rs:fit:0:0\/plain\/https:\/\/cdn.gramedia.com\/uploads\/items\/9789795938439_Travel-And-Talk-Southeast-Asia.jpg\" alt=\"Travel And Talk Southeast Asia\" width=\"353\" height=\"406\" \/><\/a><\/p>\n<p data-path-to-node=\"66\"><a href=\"https:\/\/www.gramedia.com\/products\/travel-and-talk-southeast-asia?utm_source=bestseller&amp;utm_medium=bestsellerbuku&amp;utm_campaign=seo&amp;utm_content=BestSellerRekomendasi\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-92759\" src=\"https:\/\/master-sellers.gramedia.com\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com-300x59.png\" alt=\"button cek gramedia com\" width=\"300\" height=\"59\" srcset=\"https:\/\/cdnwpseller.gramedia.net\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com-300x59.png 300w, https:\/\/cdnwpseller.gramedia.net\/wp-content\/uploads\/2024\/04\/button-cek-gramedia-com.png 346w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p data-path-to-node=\"66\">\n<p data-path-to-node=\"66\">Buku panduan percakapan dan istilah praktis lintas negara Asia Tenggara yang sangat berguna untuk membantu interaksimu dengan warga lokal selama liburan agar perjalanan terasa lebih lancar dan berkesan.<\/p>\n<p data-path-to-node=\"67\">\n","protected":false},"excerpt":{"rendered":"<p>butterbear&#8211; Halo, Grameds! Sempat lihat video beruang imut yang lincah menari di TikTok atau Instagram Reels? Sosok viral itu adalah Butterbear (atau Nong Noey), maskot resmi toko roti dan lifestyle asal Thailand. Fenomenanya luar biasa\u2014maskot toko roti ini berhasil berubah jadi ikon pop culture Asia Tenggara dengan basis penggemar fanatik layaknya idol K-Pop! Lantas, bagaimana [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.gramedia.com\/best-seller\/apa-itu-butterbear-mengenal-maskot-beruang-thailand-yang-viral\/\">More<\/a><\/p>\n","protected":false},"author":185533095,"featured_media":104877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1927,1983],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apa Itu Butterbear? 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